Jón Ásgeir Jóhannesson first caught the attention of the Icelandic public when he started the budget supermarket Bónus. It was a sensation in the Icelandic supermarket landscape and very quickly became the largest on the market. That led to further adventures until Jón Ásgeir was a large owner of an Icelandic bank and on the front pages of many an Icelandic magazine in the years before and after the economic crisis. 
 
ISBN 9789979342533
Author Einar Kárason
Publisher Mál og menning, 2021
Format Softcover, 22 cm
Pages 411