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Jón Ásgeir Jóhannesson first caught the attention of the Icelandic public when he started the budget supermarket Bónus. It was a sensation in the Icelandic supermarket landscape and very quickly became the largest on the market. That led to further adventures until Jón Ásgeir was a large owner of an Icelandic bank and on the front pages of many an Icelandic magazine in the years before and after the economic crisis. 


ISBN 9789979342533

Author Einar Kárason

Publisher Mál og menning, 2021

Format Softcover, 22 cm

Pages 411


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